Clearly, this is a topic that people want to talk about. I think a white person wants their race to survive & thrive as much as all other races. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. it is always so. its almost exclusively black man and white or Asian woman. Who are they kidding? Every other commercial shows father/daughter interaction. What if someone came out with the All White Network? Whats going on with the weird representation in American advertising? Totally agree. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. Thats right we cant. It is Hispandering plain and simple and it is insulting to Latinos. Think about the inherent diversity of your end consumers and work backward. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. CBS has publicly stated that its reality shows will feature 50% non-white participants. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. These are proven statistics. Just sick of all the whining. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. You pretty much have to go to the outdoors/hunting/fishing channels for that. Im pretty sure we have the George Floyd BLM protesters to thank for this. Thanks for letting me know its not just me thinking it anymore. Is this social engineering or some type of reparations for past indiscretions? I had that same thought- and Im a white woman! ANA. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. Individuals with negative motivational values are in fact dangerous regardless of their skin color! Forced diversity is stupid. Interesting, RPD. . . Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). As I say, I do appreciate authenticity in my commercials, and I dont think Im alone. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Copyright 2023 Association of National Advertisers-established in 1910. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. Ive heard similar stories, Daniel. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. No wonder black fatigue is becoming a thing. Im a white senior male and a retired electrical engineer. Its gotten so bad that I mute commercials, look the other way, or change the channel now. But lets be honest, how many families does that represent? Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. It is actually quite embarrassing. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. Advertising is just an extreme version of the same phenomenon. LGBQT. Slavery has existed within all peoples over the world. (Law & Order: SVU particularly.). Very clear & accurate message!! Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. I suggested it as further reading for all. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! Companies will be forced to address their . The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. Being Enterprising and working to create as much legitimate value as possible for self-sufficiency and to benefit as many others as possible. Astute readers have shared their well-considered opinions all over this page. Check our Privacy and Cookie Policy for more information. The BLM movement really made an impact on the American psyche. The reason blacks are overrepresented is because they are very vocal with their complaints. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. This has gotten way worse in 2022! Opinion: Forced diversity is ruining your favorite forms of its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Would love to hear from others about this. Someone should research who is actually creating these ads! I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. A digital billboard in Times Square lights. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). The only thing I can guess is advertisers are trying to social engineer society. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Its okay to say what you really think, even if they would have you believe otherwise. Those ranchers usually drive large pickups. Corporate ads said Black Lives Matter. But the industry creating them I agree that we need to tell the advertisers what we want by not purchasing their items or services. So this makes for a huge boulder rolling down the hill with great momentum. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Recent LL Bean catalogues are great examples of everything you mention. That is the most frustrating part for audiences and movie studios alike. Im unapologetic and young. Predictably, not one person had the courage to comment. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. I noticed that as well about the lack of mention of race in news articles about crimes committed. Plan to go the distance or dont go at all. I change the tv when a commercial comes on. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. B. some bigot dropping hurtful or played-out tropes on Reddit? 4. Do you accept these cookies and the processing of personal data involved? If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. There are WAY TOO MANY FOLK EARNING their LIVINGS! But leave me out of it. And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. Good. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. But nothing will change the culture until it happens from within. Overcasting Black folks is simply an effort to keep themselves employed. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. Of course, when I searched with Google for this, nothing would show up. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF). Anyway, overseas you see more representation of the other interracial mixes. Ive noticed this for a long time now. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? Let them know that they have lost you as a customer. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. Tired of it! Not just in the race area, but other sensitive areas. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. I cannot stand the commercials and do feel insulted by it. But if they are patient enough, they will finally find this one If I didnt know better, Id say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of diversity.. Its really something how Google tries to hide discussions like this, isnt it? While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. And the media champion it. Youre exactly right, Thor. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. Not everybody looks like the Marlboro Man especially women. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now.